Uday Salunkhe -UNRAVELLING THE MYSTICAL INDIAN ORGANISATION CULTURE

Indian Culture & effect on Business:

Any Organisational policy has to consider the inherent culture of the community that it has as its core employees.  As an example the government owned Airline, Indian Airlines & Air India till date has the saree as its attire and uniform for its airhostess and staff. The communication to its customers would be that they serve them with the same hospitality that ancient India was well known for.

               

There are over 25 festivals during the year. Each festival has a unique significance to the community at large. Corporate gifting is generally a part of business culture and as per hierarchies appropriate gifts are given. Handing them over personally by visiting their homes / offices is a mark of respect and interpersonal relations. The President / MD would utilize this opportunity to invite the employees along with their family members to have a one to one interaction with them and enjoy the festival with sweets and relevant cuisine.

Food:

During Festivals, there is a  community lunch where all the members of the organization, sit together and enjoy a meal together. In the Indian culture, food is always served to the elders and children first. Thus, when the CEO hands a plate / thali to his employee and coaxes him/ her to eat first – it transforms the employee with this kind of respect; where hierarchy play a very important role. Eating Together, with no differentiation and serving others – whatever their level in the hierarchy builds bridges within the organisation.

Organisation culture

Few countries in the world have such an ancient and diverse culture as India's.
It is this variety which is a special hallmark of India. Its physical, religious and racial variety is as immense as its linguistic diversity. Underneath this diversity lies the continuity of Indian civilization and social structure from the very earliest times until the present day.

The Indian calendar is one long procession of festivals. These are as varied in origin as they are large in number. There are innumerable national, regional, local, religious, seasonal and social festivities. This is not surprising considering the fact that India is the land of gods, goddesses, saints,         gurus     and       prophets.

Festivals here are characterised by colour, gaiety, enthusiasm, feasts and a variety of prayers and rituals of this land.

One more is cricket. Whenever there is a cricket match with India playing, the offices are deserted and employees take leave from work watch it on television. Festivals account for a whole lot of manday lost from the workplace.

Religions

In India, religion is a way of life. It is an integral part of the entire Indian tradition. For the majority of Indians, religion permeates every aspect of life, from common-place daily chores to education and politics. ..to read the complete article check: http://www.scribd.com/doc/49012004


For more information visit us Uday Salunkhe and Dr. Uday Salunkhe, Director - Welingkar Institute of Management